Choosing which men's hairstyling wax (clay/paste/cream/putty/pomade etc.) can seem like a daunting task these days. With so many products available it's hard to know which is the best for your styling requirements, hair type, and hair texture.
Even more frustratingly, there is no exact science when researching which one to choose which makes it more of a challenge. The good news is over the last decade; men's hair products have dramatically lifted their game. No longer do men reach for the dreaded tub of blue gel or have to use a hair wax that makes them look like you'd just been swimming.
An excellent way to be introduced to a new suitable styling product is to ask your barbers advice. Let them know what you are trying to achieve, the finish you desire, and they should be able to assist (unless they stock blue gel then run out of their barbershop like you've stolen something).
We have three very different 'hair wax' products in the Gents of London styling range, catering for most if not all hairstyling preferences. Let's start with our most popular to help you make an informed choice.
Carbon Clay - matt finish - medium hold 3/5 - texture enhancing
Undoubtedly one of our best sellers. The matt Carbon Clay is a fantastic product that creates lots of added texture and separation while providing a medium hold. From our years of research, most guys (on average) prefer a matt finish with a movable hold. Inspired by a Victorian cologne worn by British royalty and fused with the natural sent of Kaolin Clay, Carbon Clay has a curious musky masculine fragrance. After something a little stronger for the weekend sir? Keep reading.
Design Paste - matt finish - firm hold 4/5 - pliable hold
The new kid on the block! Since launching in 2016 Design Paste has a firmer, stronger hold, yet still movable and with the popular matt finish. We introduced this product after listening to our barbershop customers 'wants and needs' - so thanks again for your help on this one gents! All our products have their own bespoke packaging and premium manly fragrances. Design Paste has a Santal fragrance inspired by a traditional men's London perfumery on Jermyn Street.
Structure Cream - low shine - stronghold 5/5 - creates definition
You'll often read or hear 'like nothing you've ever tried before.' Well, in this instance it's true. Structure Cream has a unique consistency; it has a high viscosity (slightly sticky but in a good way) yet not greasy or wet looking. It has a subtle low shine, holds the hair exceptionally well but without setting like hairspray or hair gel.
The Gents of London Styling range is extremely versatile and accessible. We deliver straight to your home or workplace making it as easy as possible for you to keep looking good. Prices starting from just £7.99 and there is no risk! Unhappy with your purchase or the service received? No problem! You can get an exchange or refund.
Still not sure which product to order? Then get in touch, we are super happy to help.
Alternatively, grab one of our discounted Limited Edition Trial packs. This way you can try our paste, cream & clay whilst saving money and decide for yourself which one is the best for you!