All Gents of London styling products are unique water-based formulations suitable for both contemporary and classic hairstyling. By selecting the correct product, you can enhance any hairstyle. Created by our team of London based barbers, relying upon new men's hairstyling trends. Every product in the Gents of London range has a unique bespoke masculine fragrance.
Gents of London is committed to minimising energy use throughout all our manufacturing and production activities, including using U.K. based companies that invest in low-energy technology manufacturing systems. We work in partnership with nearby U.K. based suppliers delivering first-class products which are kinder to the planet.
100% Satisfaction Guarantee
The Gents of London team are confident you'll love your carefully chosen hairstyling product. However, if you are not 100% happy with your purchase or the service you receive we offer a free exchange or refund on every purchase. See return procedure here: Returns
How To Use?
Pucks & Jars:
Take a pea sized amount and rub in to palms. Add to dry hair, or damp if preferred. Apply from route to tip to ensure even coverage. Apply more clay/paste/cream as required for more hold/coverage/texture.
Sea Salt Spray:
Apply a few spritzes to damp hair, blow-dry to speed up the processor or leave to dry naturally. Once dry, for additional hold (although not essential) you can also apply clay, cream or paste as required.
STRONG HOLD, LOW SHINE. Structure Cream is an innovative high viscosity water-based formulation designed to provide a high hold to your hairstyle with no grease or residue. With iconic Gents of London branding, this product is perfect for creating lift and definition. Always apply Structure Cream evenly to your palms first and use a little at a time.
Why is it different & who is it for?
Perfect for medium length hairstyles. Fantastic if you want to lift your fringe. Also works exceptionally well on finer hair textures looking to create additional hold. All Gents of London products are paraben and cruelty-free.
Why buy from us?
BORN IN LONDON, MADE IN ENGLAND. Proudly created by our team of in-house male grooming specialist barbers and made in England using only premium ingredients. All our styling products are unique formulations suitable for both contemporary and classic hairstyling.
100% SATISFACTION GUARANTEE OR YOUR MONEY BACK. Remember, if you are not 100% happy with your purchase or the service you receive we offer a FREE EXCHANGE OR REFUND on every purchase.